


But don’t just take our word for it, studies by the Design Council - www.designcouncil.org.uk - show :
• “Almost half of UK businesses believe that, over the past decade, design has become more important in helping them maintain a competitive edge.”
• “Rapidly growing businesses are three times more likely than the rest to consider design crucial to success.”
• “Two thirds of UK businesses believe that design is integral to future economic performance.”
• “Businesses that see design as integral don’t need to compete on price as much as others.”
• “Businesses that add value through design see a greater impact on business performance than the rest.”
• “Design Index - an index of 61 design-led
businesses - have outperformed the FTSE 100 by more than 200% over the past decade.”